The people's voice of reason
The people's voice of reason
SearchGPT is a search engine created by OpenAI. It differs from search engines like Google and Bing because, at the foundational level, they are looking for specific words that match the search terms. Instead, SearchGPT uses AI to understand the intent behind a user's query and delivers direct answers, not just a list of relevant websites with possible answers to the query that require the user to visit and search each listed site for the answer, Consultwebs explains.
SearchGPT also cites its sources of information, allowing you to fact-check the data. SearchGPT is a conversational tool, which means you can have a conversation with it, allowing you to ask follow-up questions or refine what you're looking for instead of starting over with a new search attempt. It also has the ability to have voice conversations, enabling a more natural and hands-free way of searching.
While OpenAI has not made public the exact way SearchGPT works, its process does appear to blend various AI techniques with real-time search capabilities via web search. Here's a simplified breakdown:
SearchGPT interprets your query, allowing it to understand its meaning, context, and intent. This lets it provide relevant answers whether your question is broad ("What are pain and suffering damages?") or specific ("What is the statute of limitations for personal injury cases in Texas?").
SearchGPT uses real-time web data, some of which is sourced from trusted sources through partnerships like the ones mentioned below. This helps it ensure the information it provides is up-to-date and reliable.
Google and Bing provide just a list of links, whereas SearchGPT analyzes the most relevant information sources on the topic and presents a concise, conversational answer. It also provides links to its sources, allowing you to check them and look further into the subject if you want to.
Saves Time: SearchGPT can help attorneys find sources quickly without having to search through multiple websites for an authoritative source or data.
Transparency and Trust: With sources linked, you can quickly verify facts or reference original sources for your research. This also applies to potential clients who may see your website in the source links of a question they are trying to answer.
Interactive: Attorneys can ask follow-up questions to further research specific legal concepts or scenarios.
OpenAI has partnered with several media companies to provide data that allows up-to-date information on topics like weather, stocks, sports, news, and maps. Below are some examples of those partnerships:
As digital marketing in the legal field changes, it is key for firms to understand how tools like SearchGPT interpret and present results. SearchGPT introduces new dynamics in search that law firms can capitalize on to connect with potential clients.
One thing to note is that anything related to AI evolves quickly, which means lots of change in little time. Often, you can ask a question and then ask it again and end up with different answers and sources of information. While the answer may be just as accurate, it can mean a firm may show up as a cited source in one search but not another. The best you can do is create well-structured, comprehensive content and get brand mentions in hopes of showing up more often until more ways to gain visibility come to light.
Here is an example of searching for "I was in a car accident and suffered a broken leg. Should I talk to an attorney?" Consultwebs asked this three times and got three very different answers.
Step-by-step breakdown of details and what needs to be done.
This attempt did not show icons for sources, but when Consultwebs clicked Sources, it opened them up, and we did see an overlap here. The same source icon from above and below was also here, showing that that firm was doing a good job covering this topic because it was cited in all three attempts, but other sources did vary.
While a map is provided in this attempt, other information provided is limited in scope.
A look at how SearchGPT compares to Google and Bing reveals how to use this information in your digital marketing strategies. Here's how these platforms differ and why these differences matter to your online presence.
SearchGPT is a conversational AI that allows users to speak naturally to it and refine their request through follow-up questions or directions to SearchGPT. This is closer to how potential clients might ask about your legal services, such as, "How do I file a personal injury claim after a car accident?"
Google and Bing rely heavily on keyword-based searches. While it has improved, it still does not provide a good direct answer in the results and requires you to search through the content it thinks answers your keyword or phrase search.
Key Takeaway: Creating conversational, client-focused content that is well structured can help your visibility on SearchGPT and is often more in line with what users are looking for.
SearchGPT provides a direct answer by aggregating data from various sources and then citing those sources. This offers potential clients better clarity. For example, "What is the statute of limitations for personal injury cases in [your state]?"
Google and Bing provide a list of links that require users to sort through multiple sites to find the information they need. This traditional approach is more involved and takes more time.
Key Takeaway: Position your firm as a trusted source by offering concise, authoritative content that can be used as a source in AI's responses.
One of SearchGPT's features is its ability to maintain context across requests from users. For example, a client might ask, "How much is my car accident case worth?" and then follow up with, "What if the other driver is uninsured?" SearchGPT takes into account the previous interactions when answering this follow-up question just like if you were talking to another person.
Traditional search engines treat each search as an isolated request. This requires users to repeatedly rephrase or refine their search requests until they find what they are looking for.
Key Takeaway: Offer comprehensive content that covers various client pain points in a structured manner. Cover various follow-up questions a potential client might ask.
Both platforms work to streamline searching for something:
As AI tools become more popular, it is increasingly important for law firms to create well-structured content with good context, and user-focused topics answering likely client questions and potential follow-up questions. Well-structured markup for helping AIs to understand the content is also critical now. Make your content informative and engaging.
This story was produced by Consultwebs and reviewed and distributed by Stacker.
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